Complete Guide to Buying Moroccan Rugs: Styles, Quality & Care
A Moroccan rug isn't just floor covering — it's a statement of style, a piece of cultural heritage, and an investment in beauty that lasts generations. But with so many styles and price points, how do you know which rug is right for your home? This guide walks you through everything you need to know.
What Makes Moroccan Rugs Different?
Moroccan rugs have been handwoven for centuries in the Atlas Mountains and Berber communities across North Africa. They're not just decorative — they're functional art created by master weavers using traditional techniques. Key characteristics include being entirely handwoven (not machine-made), using natural wool or fibres, featuring geometric or tribal patterns passed down through families, and being built to last decades.
Understanding Moroccan Rug Styles
Beni Ourain Rugs
The most popular Moroccan style. Features a cream or white base with simple geometric patterns and a deep, plush pile. Perfect for modern and minimalist homes.
Kilim Rugs
Flat-woven with bold geometric patterns, vibrant colours, and intricate designs. Kilims are lighter and more versatile than plush rugs — great for high-traffic areas, layering, or warmer climates. These are the style we specialise in at ARTISANAHOUSE.
Azilal Rugs
Made in the Azilal region of the High Atlas Mountains. Features abstract patterns on a cream or white base with pops of colour. Very collectible and artistic in character.
How to Spot Quality
When evaluating a Moroccan rug, look for natural wool that feels soft but has some texture, slight irregularities in the pattern (handmade means no two rows are identical), natural dye variation, and a flat-weave back that shows the pattern clearly through the underside.
Choosing the Right Size
For a living room, the rug should be large enough that all main furniture legs sit on or near it. A common mistake is choosing a rug that's too small. When in doubt, size up.
Caring for Your Moroccan Rug
Vacuum regularly on a low setting (no beater bar). Rotate the rug every six months to distribute foot traffic evenly. For spills, blot immediately with a dry cloth. Keep out of direct sunlight to prevent fading.
Shop our collection: Explore our handwoven Moroccan kilim rugs — authentic wool, naturally dyed, each one unique. Ships from Italy.